Podcast #36 Show Notes

Jens Andersen – jens@runrepeat.com

www.runrepeat.com

Links to Studies:

Who’s Faster? The Ultimate State Comparison for Marathons

https://runrepeat.com/the-ultimate-state-comparison-for-marathons

The Truth About Arch Support – A Meta Analysis of 150 Studies

https://runrepeat.com/arch-support-study

Expensive Running Shoes Are Not Better Than More Affordable Running Shoes (Study)

https://runrepeat.com/expensive-running-shoes-are-not-better-than-more-affordable-running-shoes-study

What I asked Jens:

Can you tell us a little bit about RunRepeat and the team, including yourself, that came together to make it what it is today?

At its core, RunRepeat was made for runners, and will likely even help create many new ones in the future. What are some of the key benefits to running that current runners may not know about, or those considering it could look forward to?

It seems that not only do you want to create a means for runners to find their ideal shoe, but you also want to educate them on broader topics like demographics, injuries, trends, etc. Why do you feel this education is important alongside your service?

You use a rating system on RunRepeat called the Runscore. Can you tell me how this score is calculated, and what criteria the shoes are rated on?

Looking at the search criteria that you have on RunRepeat, there is a lot more to the function of the running shoe that may be initially apparent for the average person. Can you go over the key attributes of an effective shoe, and how they relate to the runner?

Are there any injuries associated with running that you pay special attention to because the type of shoe plays a primary role? Plantar Fasciitis seems to be one that is commonly referenced. Are injuries such as this an inevitability, or can they be mitigated, or even eliminated by choosing the correct footwear?

What are your thoughts on current and future trends within running shoes, i.e how they are constructed, the look, minimalism vs. maximalism?

Do you feel that there is a small group of shoes that would satisfy the needs of most runners, and that the presence of so many different types of shoes is simply a way for companies to go to market and sell more?

In your estimation, how much do you feel the consumer’s purchase decision is affected by marketing, and how the shoe looks as opposed to what is appropriate for their running? In other words, how big do you feel the gap is between what is popular, and what is a good shoe?

I happen to be in the scenario where I am looking to get back into running and complete my first marathon. I have a moderately worn pair of Nike Free RN 4.0’s that were purchased primarily because they looked cool, and are lightweight. Despite this, I’d like to celebrate my pursuit of this new endeavour by buying a shiny new pair of shoes. I have a feeling this type of scenario is fairly common, so what general advice would you give someone in this situation regarding buying new shoes? Are new shoes always necessary? How do I know when to buy new shoes? Should I buy in person? Online?

From the studies you have done on marathon running, what are some key points that new and veteran runners can benefit from? Did any of the results surprise you, or stand out?

Could you please reference the studies that you have done in case anyone would like to do any further reading?

How can people learn more about RunRepeat and your services, or get in contact?

Twitter: @eyckas
Facebook: Elevateyourcraft
Youtube Channel: Elevateyourcraft
iTunes: Elevateyourcraft
www.elevateyourcraft.net